At the heart of each business decision is a strategy. Building a great business strategy is an iterative but agile process. It's not just about getting a great go-to-market strategy or finding the best ways to execute the strategy as at the end of the day, only financially sensible strategies contribute to the business.

We understand the challenges faced by startups and traditional businesses. We work with founders and entrepreneurs to create their business strategy for long-term growth by supporting them from ideation to execution, from business to financial perspective while creating the structure necessary to protect the company from business risks.

UpSmart is a nimble finance department within your company. For startups without a finance department we will be your finance department and our leaders will work with founders directly as part of a management team. For larger businesses, we will be there to help your finance department become better business partners to the wider business.

We work with you, your team, your company and your accountants. Our role as finance business partner allows us access to your accounting information as well as non-financial information around the business. We will do our wonder and you'll always get a great analysis from us and better input into your business.

Easy, you get a full blown strategic finance department. We understand that you can get cheap accounting services and you are satisfied that all your compliance requirements are met. But have you thought about the value you are getting from your service provider?

The answer is simple, traditional accounting services are good and easy way to comply and maintain your books, but that's it. Understanding the financial information is more than just staring at a financial dashboard that comes with the accounting software, the power of financial analytics lies in the marriage of financial and non-financial information and understanding the meaning of specific metrics and tailored dashboards.

As your finance business partner, we work with your accounting service provider to obtain financial information while actively working with you to understand your business needs. We are your on-call business consultant, financial analyst and everything you expect from a functioning finance department.